Art 101 Intro Notes Tuesday, October 18, 2016

Graphic Design

Visual Communication

Graphic Design IS pure art

As a graphic designer, your message needs to be understood, to be effective; must be creative and effective

Demographics—target audience

Used to be called commercial art

Three Most Important Tools of  a Graphic Designer:

1. Type
2. Photography
3. Illustration

Typography

The art and science of letter forms

Art: Esthetic attraction 

Science: Human perception—how we see things, what’s pleasing to the eye, consistency. 

Letter form: Pictograph and ancient to us. 

Type Styles

1. Serif 
2. Sans Serif
3. Decorative

There’s a difference between type style and font

Font:All the characters of a type style. Some are limited and some of very extensive. ex: A,B,C,E,D,E,F,a.b,c,1,2,!,+, etc.

Serif: Projected wing ex: times new roman

Sans: Without a serif ex: Helvetica 

Decorative: ex: Commercial Script

• Picas: If we took a ruler, and divided the ruler into six divisions; six picas would equal one inch. A pica is about a sixth of an inch
• Points: There are 12 points in one pica. A point is a much smaller measurement than a pica
• There are 72 points in one inch
• There are six picas in one inch

• About 18 pt. and larger is display type
• 18 pt. and smaller is text type, or body copy
• Type size is measured in points and picas. 

Alignment 

If your writing is aligned on the left side of the margin it is called FLUSH LEFT

If your writing is aligned on the right side of the margin it is called FLUSH RIGHT

If the writing is aligned in the center of the margin it is called CENTERED

Leading

Space between the lines of type, makes it more legible, readable. 

Extra Credit

Extra Credit Assignment ART 101 Griffin: 

Due: Beginning of class, Thursday, October 27, 2016

• One Page paper
• Favorite 2-dimensional work of art on BYUI campus
• CANNOT be a reproduction—Has to be an original piece of art
• Objective—Using vocabulary, describe the painting objectively, “facts”
• Subjective—opinion, why do you like the work?, How does it take you feel?
• Describe the painting as if the reader is blind

Tuesday, October 11, 2016

"Fine Art"

Print Making

1. Relief Printing=Raised surface prints

• Wood cut, linocut, wooden graving 

1. Intaglio Printing=Done on metal plates, print below the surface prints

• Dry point, etching, aquatint

• (Italian translation—to cut) 

1. Lithography Printing=Surface prints

• Litho means stone, graph means to write 

1. Serigraphy Printing=Cloth writing, stencils—> screen 

• Cloth
• Does not create a mirror image

^^Four major families of print making^^

Multiple Original, artist crete a "surface"

"Proofs"

Edition: Create a group of prints from your block that are IDENTICAL

Stress mark or plate mark: The edges of the plate on the print

Registration—the precise alignment of blocks or plates

Review:

Go to moma.org

Search bar: What is a print?

Tuesday, October 11, 2016

"Fine Art"

Print Making

1. Relief Printing=Raised surface prints

• Wood cut, linocut, wooden graving 

1. Intaglio Printing=Done on metal plates, print below the surface prints

• Dry point, etching, aquatint

• (Italian translation—to cut) 

1. Lithography Printing=Surface prints

• Litho means stone, graph means to write 

1. Serigraphy Printing=Cloth writing, stencils—> screen 

• Cloth
• Does not create a mirror image

^^^four major families of print making^^^Multiple Original,Artist created a “surface”“proofs”Edition: Create a group of prints from your block that are IDENTICAL
Stress Mark or Plate Mark: the edges of the plate on the print

Registration—the precise alignment of blocks or plates

Review:

Go to moma.org

Search bar: What is a print?

No Class Thursday, October 13, 2016

Thursday, September 29, 2016

Thursday, September 29 2016
NO CLASS THIS TUESDAY, OCTOBER 4

Find a transparent water color painting

Watercolor vs. Oil painting 

Painting Media

Encaustic

Fresco

—buon-fresco Mural (sect means dry) apply water based paint plaster to the wall, soaks into the wall and becomes the wall, No longer in the modern world commonly. 

Time consuming. 

(The School of Athens Raphael 1510-11 Fresco)

Egg Tempera

—yolk of an egg thinned with water, becomes permanent, yellow of the egg dulls  the color

(Braids Andrew Wyeth 1979 Egg Tempera on Canvas)

Oil

The most popular Pigment+linseed oil—(Comes from flax plant)

Cleaned up with turpentine 

Kind of like toothpaste when it comes out of the tube.

Generally painted on canvas

Glaze:

(same word as glass)

A way of painting in oil paint, not very popular today.

There are two ways of oil painting 

indirect method—make a color translucent painting. to change color

Glade only placed on shade part

Creates Luminosity

(Man in Red Rurban Jan Eyck 1433 Oil on Pannel)

Direct method

Direct application of paint

Vincent van Gogh irises

Watercolor

Transparent water color

Gouache Water color

Brushes are normally plastic

Transparent Watercolor Painting

-The white parts in a watercolor painting are paper not paint

Normally painted light to dark 

A good transparent watercolor will always look wet

Opeac/Gouache Watercolor Painting

Layer upon layer, more like poster paint.-non toxic

Self Portrait Mary Cassat 1979 Gouache

Acrylic

—synthetic paint. Wasn’t developed till the 1970s

Day glow bright colors

Tahkt-I-Sulayman, Frank Stella 1967- acrylic

Gesso

White chalky liquid, that neutralizes the surface of canvas, panel, etc. makes it able to paint on.

“Grisaille”

-a method of painting in gray monochrome, typically to imitate sculpture.

Painting Vocabulary

Pigment=Color Particles

Medium or Binder=

—Substance that holds the pigment. (essentially the glue that holds the pigment)

Solvent

—Substance that thins the medium and pigment

Support or Substrate:

Canvas, wood paper etc.

Encaustic: Paint with wax.

Young woman with Gold Pectoral Egypt Roman

Painting Terms/Techniques

Impasto

A thick application of paint

Wash

A very thin application of paint

Less medium and more pigment

Mostly used in water color

Tuesday, September 27, 2016

Tuesday, September 27, 2016

Drawing and Painting

Vocabulary

Pictograph (graph: to write) (pinto: to draw)

Ideograph (expressing an idea)

Media/mediums:  Different materials produce a different type of mark. You have to make sure that your material you’re using is for the right type of drawing.

Dry Media: Pencil/graphite, metal point, scratchboard, charcoal, chalk, crayon, pastel, etc.

Liquid Media: pen and Ink, brush and ink, etc.

-

Charcoal: 

Carbon Charcoal

Willow Charcoal

Chalk, Crayon and Pastel: You have a pile of pigment oil that you get from a number of plants. (Kind of like flour or sugar) You have to add something like wax, linseed oil, etc.

Cartoon: is a preliminary drawing to working out problems or design problems like a road map or rough draft to your final work. Maybe consider it a study.

“Lead” Pencil or Graphite

“H” means “Hard”, “B” means “black”

Tooth of the Paper— Texture of the paper, bumps in the paper

Three reasons why people draw:

• Information
• Illustration
• Expression

Why do people draw for INFORMATION? Blueprints, instructions, anatomy, etc.

Why do people draw for ILLUSTRATION? Trying to give a different look to something that’s familiar. Sometimes to sell a product. Ex: propaganda

Why do people draw for EXPRESSION? Doing paintings because it’s important to express yourself. It doesn’t matter if you sell your art, it matters if you express yourself. Ex: Expressive drawings

Basic Notes

If we can draw we are always better off. It’s great to challenge ourselves because it’s educational. Drawing is the hardest thing but it’s also the most natural thing.

Your tool that you use while drawing makes  a very big difference.

Drawing comes from a place that precedes language. We can use drawing to communicate. 

Three reasons why people draw:

Information 

Illustration

Expression

Media/mediums:  Different materials produce a different type of mark. You have to make sure that your material you’re using is for the right type of drawing.

Dry Media: Pencil/graphite, metal point, scratchboard, charcoal, chalk, crayon, pastel, etc.

Liquid Media: pen and Ink, brush and ink, etc.

Chalk, Crayon and Pastel: You have a pile of pigment oil that you get from a number of plants. (Kind of like flour or sugar) You have to add something like wax, linseed oil, etc.

Normally you can use sand paper for you chalk pastel. Generally people won’t use something slippery like wax paper, artists generally use a harder paper. 

Doodling?

People doodle mindlessly.

Do people draw with their brain or their hand?

People draw with their brain.

People put their ideas into physical reality when they doodle.

Quotes

“To suggest is to create to describe is to destroy.”

-Robert Doisreau