Art 101 Intro Notes Tuesday, October 18, 2016
Graphic Design
Visual Communication
Graphic Design IS pure art
As a graphic designer, your message needs to be understood, to be effective; must be creative and effective
Demographics—target audience
Used to be called commercial art
Three Most Important Tools of a Graphic Designer:
- Type
- Photography
- Illustration
Typography
The art and science of letter forms
Art: Esthetic attraction
Science: Human perception—how we see things, what’s pleasing to the eye, consistency.
Letter form: Pictograph and ancient to us.
Type Styles
- Serif
- Sans Serif
- Decorative
There’s a difference between type style and font
Font:All the characters of a type style. Some are limited and some of very extensive. ex: A,B,C,E,D,E,F,a.b,c,1,2,!,+, etc.
Serif: Projected wing ex: times new roman
Sans: Without a serif ex: Helvetica
Decorative: ex: Commercial Script
- Picas: If we took a ruler, and divided the ruler into six divisions; six picas would equal one inch. A pica is about a sixth of an inch
- Points: There are 12 points in one pica. A point is a much smaller measurement than a pica
- There are 72 points in one inch
- There are six picas in one inch
- About 18 pt. and larger is display type
- 18 pt. and smaller is text type, or body copy
- Type size is measured in points and picas.
Alignment
If your writing is aligned on the left side of the margin it is called FLUSH LEFT
If your writing is aligned on the right side of the margin it is called FLUSH RIGHT
If the writing is aligned in the center of the margin it is called CENTERED
Leading
Space between the lines of type, makes it more legible, readable.
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